Terms of Use & Privacy Policy

Pacekeep is operated by Liferoots Technologies Private Limited (“Pacekeep”, “we”, “us”). Pacekeep is available as a website and as mobile apps for iOS and Android. These combined Terms of Use and Privacy Policy govern your use of all of them. For any privacy or data question, contact us at support@pacekeep.in — we respond to data requests within a reasonable time.

Pacekeep is a training intelligence platform for endurance athletes. It reads your workout data from connected accounts (currently Strava), turns it into stories, tracks your progress toward your goal race, and builds a personalised training history for analysis. Pacekeep also offers a separate Coach & Club portal that lets a coach you choose to join view the training data of athletes in their club (see Section 8).

You must be at least 16 years old to use Pacekeep. By using Pacekeep you confirm that you meet this requirement. We do not knowingly collect data from anyone under 16; if we learn we have, we will delete it.

• Athletes sign in by securely connecting their Strava account. We never see or store your Strava password.
• Coaches sign in with an email address and password. Passwords are stored securely and cannot be read by us.

You are responsible for keeping your sign-in credentials secure.

Depending on how you use Pacekeep, we collect and store:

• Your Strava profile — name, profile photo, city, country
• Your activities and their details — such as type, date, distance, duration, pace, heart rate, and other metrics provided by Strava
• Your goal race — name, date, location (entered by you)
• Photos you choose to upload (e.g. for share cards)
• Coach accounts — email and password (stored securely); club name, members, and notes a coach creates
• Limited technical information needed to deliver notifications you have enabled
• App preferences — such as theme and onboarding state

During the current pilot, Pacekeep is free and we do not collect any payment information.

Your data is used to power Pacekeep features:

• Generate workout stories and narrative summaries
• Calculate your training readiness score toward your goal race
• Show weekly volume, sport breakdown, pace trends, and personal bests
• Sync your history across devices you sign in on
• Send notifications you have opted into
• Give a coach you have joined visibility into your training (Section 8)

We do not sell or rent your data, and we do not use it for advertising.

Some features (such as workout stories and training insights) are generated with the help of trusted third-party AI service providers. To produce these, the relevant training data is sent for processing and the result is returned to you. This data is handled under strict confidentiality terms and is not used to train AI models. If you prefer not to use these features, you can simply not use them.

Pacekeep lets athletes join a coach’s club using an invite link or code. Joining a club is your consent to share your training data with that coach. Once you join:

• The coach can view your activities, training volume, readiness score, goal race, and related analysis through their portal
• The coach can write private notes about your training
• The coach cannot modify or delete your activities, and cannot post to your Strava

You can leave a club at any time, which stops future sharing. Coaches must use athlete data only to support those athletes’ training, and must not misuse or redistribute it.

Your data is stored on reputable cloud infrastructure and protected with reasonable, industry-standard security measures. Passwords are stored securely and are never readable by us, and we use secure server-side sessions so your credentials are never exposed in your browser. While no method of storage or transmission can be guaranteed completely secure, we take appropriate steps to protect your information. Some of our service providers may store or process data in other countries.

To operate Pacekeep we rely on a limited number of trusted service providers — for example, cloud hosting and infrastructure, AI processing, and notification delivery. These providers may process your data only as needed to provide their service to us, under appropriate confidentiality and data-protection obligations, and are not permitted to use it for their own purposes. We can provide further information about these providers on request.

On mobile, Pacekeep may ask for permission to:

• Send push notifications — e.g. activity recaps and reminders. You can turn these off in your device settings at any time.
• Access your photos or camera — only when you choose to add a photo to a share card. Pacekeep does not browse your photo library otherwise.

• Disconnect Strava at any time from Profile → Disconnect Strava
• Revoke Pacekeep’s access from Strava’s own settings at any time
• Leave a coach’s club to stop sharing your data with that coach
• Turn off push notifications in your device settings
• Request a copy of your data, or full deletion of your account and all associated data, by emailing us

To request data deletion, contact support@pacekeep.in. We will remove all records within 30 days.

We keep your data for as long as your account is active. When you request deletion (or revoke Strava access and ask us to remove your records), we delete your stored data within 30 days, except where we are legally required to retain certain records.

By connecting your Strava account, you consent to Pacekeep automatically syncing your complete activity history and any new activities in the background each time you use the app. This sync is silent — no action is required from you. It ensures your training analysis is always up to date.

We may update these terms as Pacekeep evolves. Continued use of Pacekeep after changes are posted constitutes acceptance. We will note the effective date at the top of this page.

These terms are governed by the laws of India, and any disputes are subject to the jurisdiction of the courts of India.

Questions about privacy, your data, or these terms? Email us at support@pacekeep.in.